WhiteBIT Expands into U.S. Market with Regulatory-First Approach
WhiteBIT, Europe’s largest cryptocurrency exchange by traffic, has launched its U.S. subsidiary with full licensing and a Times Square advertising blitz. The move targets institutional and retail markets through compliance-focused infrastructure—a rarity among foreign entrants.
The exchange brings its signature earn products to a market hungry for yield. ‘The U.S. isn’t just another territory—it’s the proving ground for blockchain’s future,’ said CEO Volodymyr Nosov, underscoring the company’s bet on American regulatory evolution.
WhiteBIT US has assembled a local leadership team and secured operational licenses ahead of a phased nationwide rollout. The expansion leverages America’s tech-friendly policies while avoiding the compliance missteps that plagued competitors.
